Fred Masterjohn:

Marketing Manager/Co-Owner

Fred has more than 17 years of experience in the food industry, beginning in restaurants where he held every position from maintenance man to manager. Eventually doing deliveries and prospecting for Scotties Juicetree in the early 1990s. Fred spent more than 30 years at The Boeing Company where the company graciously paid for his education in: Marketing (Cornell) , Project Management (Villanova), Business Administration (Notre Dame) and Lean/Six Sigma (Green Belt certification).

Fred has a passion for marketing, and process improvement in the food manufacturing sector. He has brought to fruition large scale projects where yearly savings of over one million dollars were realized. He has helped to develop the marketing for some very successful products on the shelves today.

Rian White:

Regional Sales Manager/Oregon, southern Washington

Experienced Manager with a demonstrated history of working in the wine and spirits industry. Skilled in Catering, Restaurant Management, Food & Beverage, Event Planning, and Banquet Operations. Strong sales professional with a Bachelor of Applied Science (B.A.Sc.) focused in Political Science and Government from University of Oregon.

Diane Masterjohn:

Sales Manager/Co-Owner and Co-Founder of Marketing Northwest

Diane has more than 20 years of experience in the food industry, beginning with Scotty’s Juicetree in Seattle in 1990 where she introduced fresh squeezed juices to food service accounts in the Pacific Northwest. Later she moved on to locally made fresh Artisan breads, calling on food service accounts.

In 1996 Diane co-founded Marketing Northwest under the guidance of her father *David Robinson who was a consultant to Marketing Northwest.

*David Robinson was a Seattle area entrepreneur and co-owner of probably the first food brokerage on the West Coast, circa 1940s, (Bryson Brokerage/Lyle-Jones Brokerage/AmPac Brokerage which eventually became Alliance Brokerage). David also co-founded Scotty’s Juicetree which was the original fresh-squeezed juice company in the Northwest starting in Pike Place Market in the mid-1970s.

Diane completed her BA at Washington State University majoring in English and Communications/Advertising and worked at KIRO Radio in the advertising/marketing department.

Diane has a reputation for tenacity and hard work which has resulted in a very successful track record of product placement both locally, in the western region, and also nationally.

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Barb Reynolds:

Regional Sales Manager/eastern Washington, Idaho, Montana

Barb has experience in the Natural Foods industry in territory sales and in business-to-business sales. She has worked at developing new business and qualifying prospects, with experience at placing products in new stores and existing stores with an excellent track record in increasing sales. She works hard to establish relationships with corporate buyers and store managers, while assessing needs and offering exceptional customer service. Barb has a strong foundation for working with all natural products in this fast growing industry.